The project is being implemented on the initiative of the Ministry of Foreign Affairs, the Tourism Committee of Uzbekistan and active compatriots in the UK.

As part of it, advertising banners “Welcome to Uzbekistan” and “Uzbekistan comes to London”, as well as screens on which videos about our country, its ancient and modern architectural masterpieces are broadcast.

This initiative is aimed at inviting London residents, as well as local and foreign tourists, to attend the “Culture and National Dishes of Uzbekistan” festival, which is scheduled to be held on June 8-9 in the Potter’s Fields Park, which is one of the most popular locations among city guests.

The campaign, which is generating great interest among the UK public, will run until 2 June.