On November 11, within a single day, residents of Uzbekistan placed a record number of orders – 130,000 – on the largest national digital platform Uzum. Throughout the year, Uzum has been able to change the shopping habits of millions of its clients thanks to its best-in-class infrastructure built across the country. As a result, the number of orders placed on the platform increased by 15 times compared to the same period last year. Smartphones and electronics, home appliances, clothing and accessories, as well as food products are the most popular categories among Uzum’s customers. 

Tashkent, Samarkand, Bukhara, Navoi, and Andijan ranked top in terms of purchases. The largest order was placed by a resident of Samarkand (the customer ordered 165 items). The largest single check amounted to $5,838.

"A shift in the consumer habits in Uzbekistan's retail market has been profound. Today, 8 out of 10 residents of the country are aware of Uzum Market. Over the last year, we have gained the trust of more than 7 million people," says Ilshat Khametov, the CEO of Uzum Market. "Currently, 98% of the orders placed on the platform are delivered to our network of branded pickup points – a tremendous change compared to last year. The most popular categories are smartphones, electronics, and household appliances. Uzum Nasiya installment plan accounts for about 45% of paid orders."

Currently, over 6,500 entrepreneurs and companies from all over Uzbekistan sell their products on Uzum Market, and the company's logistics infrastructure covers 72 settlements. By 2024, Uzum Market will launch the first phase of the country's largest warehouse complex, allowing the marketplace to attract tens of thousands of new sellers and expand its assortment from 600,000 SKUs to over 2 million SKUs.

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