The Consulate General of Uzbekistan in New York, the “Vatandosh” organization and the State Committee for Tourism Development conducted a large-scale campaign “Travel to Uzbekistan”, according to the committee’s website.

This was done to promote the national tourist brand of Uzbekistan in the United States, to establish close ties with compatriots and disseminate information about the country's historical and cultural heritage among the American public.

Compatriots working at Uber and Lyft (TNC) applied stickers on their cars with pictures of the sights of Samarkand, Bukhara and Khiva.

Brochures in English “Ten reasons to visit Uzbekistan” were provided to drivers to distribute them among passengers.

The event, which was attended by more than 100 motorists, was broadcast online and covered by local media. The inscription “I LOVE UZ”, created from vehicles, gave a special uniqueness to the event.

According to the committee, at the moment about two thousand people from Uzbekistan work as Uber drivers in the United States.