London Olympia Exhibition Centre hosted the “Wanderlust World Guide Awards” ceremony.

The event is organized by popular British travel magazine Wanderlust, which specializes in covering events in the tourism industry.

As part of the preparation, Wanderlust conducted a survey among its readers to determine the winners in such nominations as “the most popular country to visit”, “a rapidly developing tourist destination”, “the most popular city in the world for tourists”, “the best airline company”, “the best tour operator” etc.

Uzbekistan was declared a winner in the nomination “Top emerging tourist destination”. The Ambassador of the Republic of Uzbekistan to the UK Alisher Shaykhov was awarded the prize.

In his speech, the head of the diplomatic mission thanked the organizers of the event, the editors and readers of the magazine for their interest in Uzbekistan, as well as for presenting such a high award.

The event organizers noted that during the voting, Uzbekistan was able to outrun last year’s winner in this nomination - Iran, thanks to the rich cultural and historical heritage of the cities of Samarkand, Bukhara and Khiva, as well as measures taken by the government of Uzbekistan to develop the country’s tourism market.