In his opening remarks, Ambassador Dilshod Akhatov emphasized the Uzbek government's increasing focus on developing the tourism sector in recent years. He highlighted the significance of Uzbekistan's ancient cities, which hold a prominent place in global tourism.

During the event, participating tourism companies had the opportunity to network and engage with a presentation highlighting Uzbekistan's rich tourist offerings. A video presentation and speeches from experts provided insights into the country's unique cultural heritage, historical monuments, and diverse natural landscapes. These presentations aimed to further explore Uzbekistan's tourism potential and introduce the region's historical landmarks alongside modern tourism features.

The event also provided Swiss travel agencies and operators with detailed information about the opportunities for developing exclusive tourism routes in Uzbekistan. Participants expressed optimism about the potential for fruitful cooperation in the future.